Q2 SMART utilizes machine learning and statistical analysis to unlock
actionable customer insights to drive improved targeting, products,
growth and revenue across channels
AUSTIN, Texas--(BUSINESS WIRE)--
Q2
Holdings, Inc. (NYSE: QTWO), a leading provider of secure,
cloud-based digital banking solutions for community-focused financial
institutions (FIs), announced today the availability of Q2 SMART, a
targeting and messaging platform that empowers FIs to unlock actionable
customer insights and engage account holders at unprecedented levels.
Built from the ground up by Q2 data scientists, Q2 SMART utilizes
machine learning and unique statistical analysis to identify behavioral
“traits” that help FIs anticipate customers’ needs and engage account
holders with better, more fitting product recommendations.
“Q2 SMART strikes the balance in an FI’s struggle to reconcile the need
for a data analytics platform with the reality of a constrained
operating budget,” said Adam Anderson, chief technology officer at Q2.
“We do all the heavy lifting for you - what was once a mountain of
untapped customer data is now the key to identifying real account holder
needs that will ultimately drive new conversations across digital
channels as well as growth and revenue opportunities for community FIs.”
Q2 SMART is the only recommendation engine of its kind with several key
differentiators:
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A multichannel approach to behavioral targeting that allows FIs to
target multiple customer touchpoints, based on customer behavior,
making it easy for FIs to create new custom campaigns, conversations
and offers based on specific user behaviors rather than just
demographics.
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A recommendation engine that uses Q2-developed machine learning
algorithms to determine which products an account holder is more
likely to adopt.
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The same machine learning techniques that power the recommendation
engine also analyze customer deposit and payment patterns to recognize
uncharacteristic balances or behavior at any given time.
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Q2 SMART integrates seamlessly into the Q2 Platform, presenting
behavioral user data into clear metrics, graphs and charts that are
updated daily and are easily understood through an intuitive user
interface.
Q2 SMART was also designed in close partnership with Q2 customers. More
than 40 institutions have assisted in Q2 SMART’s development process
over two years, with hundreds of interactions guiding the design team to
the existing feature set.
The result is a platform integration that uses data as a competitive
advantage to drive institutional growth by delivering the most relevant
and customized message possible to the right customer at the right time
without additional burden on IT, marketing or other FI resources.
About Q2 Holdings, Inc.
Q2 Holdings, Inc. (Q2) is a leading provider of secure,
cloud-based digital banking solutions headquartered in Austin, Texas. Q2
is driven by a culture of partnership and dedication to empowering
community-focused banks and credit unions with digital banking
solutions that help them stand apart, scale smart and grow beyond with
retail and commercial account holders. Q2’s solutions are designed to
deliver a compelling, secure and consistent user experience on any
device and enable customers to improve account holder retention and
to create incremental sales opportunities. To learn more about Q2, visit www.q2ebanking.com.
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Source: Q2 Holdings, Inc.