Q2 Contextual PFM promotes individual financial health through
native, intuitive interface
AUSTIN, Texas--(BUSINESS WIRE)--
Q2
Holdings, Inc. (NYSE: QTWO), a leading provider of secure,
cloud-based virtual banking solutions for regional and community
financial institutions, in partnership with MX, a pioneer in data-driven
money management, today announced the release of its newest digital
banking product, Q2 Contextual Personal Financial Management (PFM), an
embedded banking experience that provides comprehensive and actionable
financial insights to consumers.
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Q2 Partners with MX to launch contextual PFM engine for community financial institutions (Photo: Business Wire)
With MX’s powerful data aggregation engine and award-winning user
experience and user interface (UX/UI), Q2 Contextual PFM enables
community and regional financial institutions to stand apart by
providing an intuitive, easily accessible money management dashboard to
their account holders. Whereas many existing PFMs are buried beneath
various menu options and layers, Q2 Contextual PFM inserts practical
data such as spending and saving trends directly into the daily online
banking experience, giving account holders access to budgeting, debt
management, net worth, and other personal financial data that is
critical to their financial health.
“Q2’s Contextual PFM approach gives account holders everything they
need, front and center,” said Adam Anderson, chief technology officer at
Q2. “As account holders continue to make heavier use of the mobile
channel and seek to optimize their financial lives, Q2 Contextual PFM
can give them the most accurate picture of where they stand and what
actionable decisions they can make from any device.”
The features offered through Q2 Contextual PFM provide participating
banks and credit unions a competitive advantage in functionality that
account holders already seek and expect from today’s financial
institutions. Providing data-driven money management tools to account
holders leads to increased engagement and loyalty with their financial
institution, increased marketing impressions, and financially stronger
individuals and families.
Q2 has integrated data-driven money management functionality directly
into users’ online banking experiences by leveraging APIs provided by
technology partner MX for account aggregation, transaction cleansing and
transaction categorization. Q2 Contextual PFM also leverages MX’s UX/UI
to help consumers visualize their net worth, budget and other financial
management workflows.
“Our partnership with Q2 demonstrates our commitment to providing
institutions with a best-in-class experience, one driven by always-on
aggregation, and an intuitive, innovative UI that makes it easy for
people to manage their finances,” said Ryan Caldwell, Founder and CEO of
MX. "Our organizations share a closely aligned vision for the future of
banking and we look forward to powering Contextual PFM on the Q2
platform.”
Q2 Contextual PFM is currently live among employees at Lubbock,
Texas-based AimBank, with additional customers in beta testing and
several other FIs slated to take the product live in the coming months.
“We are a community here at AimBank. We know our customers and their
banking practices very personally and are excited to add even more depth
to that experience with Q2 Contextual PFM,” said Tye Jones, senior vice
president of digital services and project management at AimBank.
“Implementing a solution as functional as Q2 Contextual PFM demonstrates
how much we care about our customers’ financial health and providing
them with the best possible banking experience, helping us compete with
other larger financial institutions.”
To learn more about Q2, visit www.q2ebanking.com.
About Q2 Holdings, Inc.
Q2 Holdings, Inc. (Q2) is a leading provider of secure, cloud-based
virtual banking solutions headquartered in Austin, Texas. Q2 enables
community financial institutions to effectively engage with retail and
commercial account holders with the most comprehensive and adaptable
smart banking platform of its kind. Q2’s solutions are designed to
deliver a compelling, consistent user experience on any device and
enable customers to improve account holder retention and to create
incremental sales opportunities. To learn more about Q2, visit www.q2ebanking.com.
About MX:
MX enables banks and credit unions to achieve record-breaking growth by
winning their competitor's most profitable account holders. As one of
the fastest-growing fintech providers, MX drives customer-centric
banking relationships by gathering and providing data upon which online
and mobile banking partners and financial institutions can create and
deliver next generation banking applications and solutions.
Founded in 2010, MX delivers data for better banking with data
aggregation, data cleansing, auto-categorization, classification, money
management, custom API, data analytics, marketing, UI and more. In
addition, MX offers an extensive array of client services, ranging from
training to custom marketing services. MX currently partners with more
than 650 financial institutions and more than 35 digital, online and
mobile banking providers -- designating MX as a proven powerhouse in the
fintech space. Learn more at MX.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160801005244/en/
Source: Q2 Holdings, Inc.